The queen in specs (using our virtual mirror tool)
Photo from endlessstudio

Have you ever wondered why glasses are so expensive? For a couple of bits of plastic or metal?

Part of the reason is the design & manufacture, although they’re small, they’re quite complicated things to make, plus the lenses have to be made in highly sophisticated laboratories that measure distances in thousandths of millimetres.

However, one of the biggest reasons is that opticians currently subsidise the low cost of eye tests and examinations by inflating the price of the glasses you actually end up buying with a massive markup.

It means they can get you into the shop, and then, once you’ve been through the test, you’ll often be passed to a salesman who isn’t a qualified optician, whose job is to sell you the most expensive pair of glasses they can.

This is the way it’s been done for years and years, which is why the industry has been so aggressive towards us when we’ve challenged this pricing model by offering more realistic prices for the glasses themselves. We can offer you a much better deal on glasses, and a lot of people in the industry don’t like that.

You should always get your eyes tested by a properly qualified optician – at least every two years – but before you buy something from the same store, make sure you check our prices online to see how much you could be saving.

Our aim is to give you the widest choice of glasses, and all the information and advice you need to make a decision, with none of the pressure you often feel whilst in a high street opticians.