New Virtual Mirror: You, Yes You, On Every Page!

New Virtual Mirror: You, Yes You, On Every Page!


Today we launched a fantastic new way of shopping using our Virtual Mirror tool.  Now you can upload a photo of yourself and see which glasses look best on you whilst shopping the site. Or a little tip, try shopping as a celebrity, hours of fun. Scroll to the bottom of this post for my celeb pic.

This is a huge improvement on our previous Virtual Mirror tool. You now upload your photo once and it stays with you throughout your journey (previously the mirror was on a separate page) – much better for choosing your perfect glasses!

Top tips on using the Virtual Mirror

1. Arrive at a product page and you’ll see a box with the glasses on a person’s face:

Product page

2. By mousing over you get a list of options:

Mousing over

3. Click on it and you’ll see this:

Options Page

4. You can pick another photo, upload a photo or even take a picture of yourself if you have a webcam. Here’s our David testing it out for you:

Webcam

5. Adjust it if necessary:

Adjust

6. Et voila! There you are on screen!

On Screen

And if you get bored of looking at your own face whilst shopping, why not try being a celeb for a day! Today I am mostly being Angelina Jolie.

Angelina Jolie

You won’t find every pair of glasses modelled just yet, it’s a pretty complex process because unlike other technology, with our Virtual Mirror you can see your head wearing glasses at different angles.

COMING SOON: We’re also launching our Video Mirror technology shortly, a great new way of seeing in real-time how you look in glasses!


5 Comments

Add yours
  1. Jamie

    As we approach our 5th birthday next week, it is excellent to see how far this technology has improved since we produced the world’s first virtual mirror ‘customeyes’ in 2005. Along with the home trials (‘will they fit’), the virtual mirror represents a way in which we are overcoming a consumer purchase barrier (that of ‘will they look good on me’) whilst also going beyond the overall shopping experience on the high street, where you would not be able to take frames home to road test, or use technology to efficiently try on potentially hundreds of options in your own time. This kind of innovation in technology is akin to the tools that company’s like Blue Nile are offering to help consumers chose diamonds online, or Zappos are using to help people choose shoes online. Collectively, Marketing Week called this group of companies ‘Etail 3.0’ in a feature this week – http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=65513

  2. Gobuddy

    My only frustration with Virtual Mirror is that it doesn’t keep a picture of me with my account. It would be great if I could quickly “try on” a pair of new glasses when I’m browsing the site without having to remember where my head shot is to upload. And of course if I’m logging in from work I don’t have that photo on my work PC so I can’t preview anyway.

    Still a great serice though.

  3. Jamie

    Gobuddy – try looking at the virtual mirror on the product pages where your picture should remain on the site for 30 days so you can flick through and not have to upload every time.

  4. Adam

    Ever thought of using 3d facial mapping and 3d models of the glasses so customers can tilt and rotate to see the products on their head in 3d?

    We used to use similar software in the games industry a few years ago where you could generate a 3d model of a head from a 2d image.

    cheers

    Ad

+ Leave a Comment