…you’ll see these posters on our walls.

The first is a poster showing our ‘Guiding Principles’. These principles have evolved over time. As you might expect, these guidelines are mostly concerned with ensuring our customer is at the forefront of our mind at all times and that the company is a fun, rewarding and inspiring place to work for.


Whilst the first poster illustrates the way we like to go about business with each other, the second poster answers the question ‘What is special about Glasses Direct?’ or simply, ‘What do we do?’


There is always more we can do to learn and improve our proposition, and we are constantly learning and developing based on your feedback, but these posters show what we aspire to be. Let us know what you think in the comments below, especially if you think we have missed anything out.