With 65% of the British public feeling ‘ripped off’ at their opticians and almost half admitting they’ve actually postponed their eye test because of the costs involved with buying new glasses, we at Glasses Direct felt it was our responsibility to help clarify the rather baffling optical world.

We have created a guide called ‘seeing clearly’ to help you make clear, informed choices when it comes to shopping for your glasses. We teamed up with Plain English Campaign (an independent group fighting for plain English in public communication) and received their Crystal Mark to show that this guide is as clear as it can be.

For clear information on what your prescription means, what you should expect during and after an eye test, how to find the best glasses for you and much more, check out our seeing clearly guide here. You will also find a downloadable pocket guide to take with you in your pocket or handbag at your next visit so that you’re armed with all the knowledge you need!

Have a listen to our latest radio coverage here:

And take a look at some of the other great coverage below in the Times, Metro, Sunday Mirror, the Scotsman and Daily Express.