Following the launch of new eyewear brand London Retro, the Optician Online team interview Prescription Eyewear CEO Kevin Cornils to hear all about the new brand and why he feels it’s such a strong proposition. Prescription Eyewear is the parent company of Glasses Direct, Sunglasses Shop and now Designer Glasses Shop.

Kevin says “We saw that there was a gap in the market for affordable designer eyewear with a vintage retro feel. It’s very on trend for 2011, with huge appeal as retro is exploding among internet-savvy younger consumers. It’s aimed at a younger market, someone who is a little more fashion focused.”

Read the full article here.