We were really excited when a sneak-peek of London Retro’s new ad campaign landing in our inbox this morning. Shot on location in London’s coolest northern spots, the new collection has moved on to a more 70s inspired vibe with aviator silhouettes, tortoiseshells rounds and preppy tones of navy and red being introduced into the sartorial collection. With names such as ‘Ronnie’, ‘Suzy’, ‘Kiki’ and ‘Sherlock’ included into the 70s vibe of London Retro’s second season, we’re all set for a rather psychedelic summer in the city.

Here’s some exclusive shots from yesterday’s shoot in London.

 

London Retro Spring Summer Campaign 2012

Straight from the camera...

 

Shop the collection, here: http://glassesdirect.co.uk/londonretro/