Showcasing the newest collection from London Retro, the hottest designer brands from sister site, and presenting new comer Element Eyewear for the first time to the press, our SS12 event at The Soho Hotel was a-wash with an eclectic mix of taste-making eyewear fans, London-based creatives and our favourite bloggers coming from as far as Dubai.  

'The holy grail of goody bags'


Fancy winning one of these goody bags? Enter our competition, here!


With Nail Girls on hand (‘scuse the pun) to give our guests the specially designed ‘London Retro’ manicure, goody bags being handed out that received squeals of delight, and of course most importantly collections of eyewear that deservedly got the huge thumbs up from press, stylists and bloggers alike, we were pleased as punch with the turn out and reception that London Retro, Element and received. Take a peak at our snaps from yesterday and see how you can nab yourself an exclusive goody bag!

‘I love the Sherlock with the rose tint- amazing!’ Fiona Hobbs, Fashion co-ordinator at’

Blogger Sunshine in London Retro's 'Gracie'.


Nail Girls giving our guests the 'London Retro' mani.


‘The Patsy in black are on my must have as they are big enough to make a statement- and love the name~ Sara Darling, Freelance Stylist’.

The 'London Retro' mani- silver tips with summer-time turquoise!

‘Whether you’re after a classic frame such as a wayfarer or a real retro inspired look make sure you have a look at the new range over at Glasses Direct. The Big Mac Blog  (Read their review, here).

Christina goes over-sized and fabulous with the 'Suzy' from London Retro.


Take a look at what else we have at Glasses Direct. 

*Gasps* OMG! I need these sunglasses in my life’~ A slightly excited photographer, Natalie J Watts getting excited about Dolce & Gabbana’s

Big Mac Gal, Christine in's Ray-Ban offering showcased a range of premium designers including Victoria Beckham, Chanel, Linda Farrow Vintage and Dolce & Gabbana. Shop all of the brands, here.  Premium sunwear from our sister site.

Freelance stylist Sara Darling and photographer Natalie J Watts talk specs.


Dolce & Gabbanna at