It’s a fact that buying glasses online is easier than buying in a shop. But it might not seem that way – since you need to get your prescription from an optician, why not get your glasses while you’re there?

Three simple reasons – the price, the trying, and the test.


It’s an unavoidable fact that shops have to pay for their shop space and the best shop spaces on high streets, in shopping centres etc are more expensive to rent and that cost is factored into the price of the frame.

Online shoppers avoid this – warehouses that store stock for online retailers are often in the middle of nowhere and cost relatively little to run. Simply put – that equates to lower prices for the customer. And who doesn’t love lower prices?

That’s why we can offer generous deals like 50% off your glasses and a free second pair to boot.

Home Trial

Our free home trial service lets you try on 4 pairs of glasses from the comfort of your own home. You don’t have to rush into town, find somewhere to park and battle the queues of the high street.

You order from your desk, wait until they pop through the letterbox and then try them on from the comfort of your own home. Doesn’t that sound lovely?

Shops can be high pressure environments packed with pushy salesmen – they want you to buy and not necessarily in your own time. Why not take a more relaxed approach to your shopping?

The Test

One thing we’re not able to offer our customers is an eye test. Many opticians offer free eye tests as a kind of package deal if you buy glasses from them, but there are plenty of places where you can get an eye test for free without the pressure of having to buy glasses afterwards. Take advantage of it while you can!

That’s why buying glasses online is easier and why we’re campaigning to get more people buying their glasses online. Glasses is one of the last retail sectors to be fully embraced by the internet revolution, but it’s getting there. Viva la revolución!