Introducing the premium eyewear brand Scarlett of Soho

Introducing the premium eyewear brand Scarlett of Soho


Written by Jo

We are super pleased to welcome the newest member of the family: the premium collection Scarlett of Soho.
Scarlett of Soho takes its name from the 18th century Royal optician Edward Scarlett who popularised the use of arms on glasses and who had a store in Soho. The premium product is made from Italian aged acetate and has patented rivet hinges for durable stability.

It has a vintage look and feel and current styles take their name from famous 20th century figures; including Hemingway, Churchill and Hartnell. Each pair includes an inspirational phrase embodying its namesake on the inside of an arm; for example ‘live your story’ on Hemingway.

Scarlett of Soho Hemingway

Scarlett of Soho – Hemingway

We liked the collection so much we’ve bought it outright which means we are able to offer it two for £95, a major saving on its previous pricing. A favourite with fashion bloggers, you’ll only find it on Glasses Direct and our sister site Eyewearbrands.com, so you’re guaranteed some exclusive style.

It’s available to try via our free Home Trial and on our virtual try-on Ditto™ so please do get sampling.

Scarlett of Soho


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