In today’s post, we’re talking about buying glasses online. From how to ensure you have a good experience, to the pros, cons, and what Glasses Direct can offer you, read on to find out more.

As the UK’s leading prescription online retailer, it’s fair to say that we know a thing or two buying glasses online. And that’s why we want to share some of that knowledge with you, and explain how beneficial buying glasses online can be for you. Not only that, but we’ll also talk about some of the pros and cons (because yes there are a few setbacks) of the process.

Why buy glasses online?

Firstly, why buy online? You buy your clothes online, you buy your food and do pretty much everything online, so why not buy your glasses there too? It’s easy, convenient and most of the times a lot cheaper.

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Let’s start with the positives of buying online. Aside from the obvious (i.e. cheaper and more convenient), there are many great reasons to buy your glasses online and more importantly from us.

  • Convenient
    • You can buy at any time of the day whether it’s 2pm or 2am
    • If you can’t make it down to your local opticians, going online is an accessible and easier option
    • Your order can be delivered right to your door, meaning you don’t need to make the journey to pick up your glasses
  • Cheaper
    • Without a brick and mortar, money that would be spent on a physical presence can be put back into product design and quality, meaning those extra savings can be passed back onto you the buyer.
      • Affordable styles
        • Wide price range starting from £20 and going up to £119
      • We have lots of great deals especially for first-time buyers
        • 2 pairs from £19
  • Variety
  • Constant contact
    • Opticians may contact you to confirm and clarify details
      • Especially for complicated orders like bifocal and varifocal lenses

Benefits of buying from Glasses Direct

  • UK’s leading prescription retailer
  • We put vision first by making sure our customer’s needs are met.
    • As part of Essilor, the world’s biggest lens manufacturer, we’re able to share our vision of providing affordable eyewear and eye care to millions around the world.
    • We’ve also put the customer first by ensuring they have an easy and enjoyable shopping experience. We’ve done this by continually developing innovative services like our Virtual Try-On and free Home Trial.
  • Free 30-day returns
    • This includes glasses that are fitted with your prescription! Yep, it’s true.
  • High customer satisfaction
    • Our customers have rated us highly on Trustpilot, with some crediting us to pacifying their fears of buying glasses online.
      • Over 78k reviews
      • Five stars, excellent rating
      • Independent consumer advice service, Which?, commented on our 95% customer satisfaction rating
  • Len options and packages to best suit your needs and budget
    • We offer four lens packages: Bronze, Silver, Gold and Platinum. Each can be added to single-vision, bifocal and varifocal lenses. Our opticians recommend a thinner lens for higher prescriptions.
      • The benefits of these packages range from anti-reflection, scratch-resistant properties to anti-UV coatings and lenses with thicknesses of up to 1.67mm.
    • Depending on how you want to use your glasses, you can optimise your lenses to have: BlueReflect, sunglasses tints, graduated, polarised or even transition lenses!

Concerns about buying glasses online

Because not everything can always be 100% great, we’ve listed a few concerns many people have when it comes to buying online in general, as well as finding the right frame online.

  • It’s hard to guarantee quality
    • Our lenses are sourced from Essilor, the world’s leading eyewear and lens manufacturer
    • Our glasses are also hand-assembled and quality checked to ensure the product you receive is in tip-top condition
  • You can’t speak to a professional
    • Our expert opticians are on hand to help
    • You can also contact customer service for queries via email and phone
  • Unsure of safety and validity
    • One look at our over 78k customer reviews on Trustpilot, and you’ll see that we’re not only trustworthy, but our products are rated positively
  • There is difficulty finding your PD
    • Our opticians confirm your pupillary distance to ensure your lenses are placed correctly
      • They also share tips on how to find yours accurately
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Top tips for having a good buying experience

Now you’re aware of some of the pros and cons to buying online, we wanted to share top tips about how you can make the most of the experience, and ensure it’s a smooth and enjoyable one. Here are a few things to consider.

  • Have an idea of what you’re looking for and what suits you best
    • This may be easier if you already own glasses and know what works well for you, but this is incredibly important. Having an idea of what you’re looking for, be it a certain colour, material or shape, will help save you a lot of time. However, don’t worry if you’re unsure. We have a series of tools and guides (as mentioned above) to help you narrow down your options. Take a look at our Style Finder and Face Shape Guide.
  • Check frame dimensions
    • We help make this easier with our Best Fit Machine. All you need to do is input the measurements for your required width and length, and a list of potential frames will show up. From here you can look through glasses, knowing they’ll fit.
  • Research
    • While knowing what you’re looking for in glasses is important, it’s also important to do your research on the retailer. Moneywise notes that this research should extend beyond checking reviews for its service, but also establishing just where the firm is based. They also note that businesses based outside of the UK are not restricted to the General Optical Council and may not comply with UK law. This could make getting your money back a little harder if you want to change things with your order later down the line.

Take a look at some of our most popular styles. And don’t miss our current offer on Boutique frames. Get 25% off designer styles when you use code LUX25 at the checkout. Offer ends midnight 21/12.

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