In today’s post we’re talking about a huge milestone Glasses Direct passed: 75k reviews on Trustpilot, as well as talking about the importance of reviews.

In October last year, Glasses Direct reached 75,000 reviews and a TrustScore of 9.3 on review site, Trustpilot. This was a massive milestone because it was a huge achievement on the part of our employees, but more importantly, you, the customers. We’ve since reached 80.3k reviews on Trustpilot, and continue to receive many each day.

How is the Glasses Direct score calculated?

Of our 80.3k reviews, 85% of customers have given us an Excellent rating, 9% have rated us Great and 3% have rated us Average. All in all this has given Glasses Direct an overall Excellent rating, which we couldn’t be happier about, and has ranked us in the Top 30 for the Glasses category. For more details on how the TrustScore is calculated, check out their article here.

Why are reviews so important?

Reviews are important for a number of reasons. For customers, reviews are great because it lets you know how good (or bad) a product or service is, and whether or not you should purchase. Think about it. When was the last time you bought something without reading at least ten two reviews? According to many studies, 88% of consumers value online reviews as much as personal recommendations, while 90% of consumers read reviews before visiting a business. Reviews are also a great way for companies and business to give their customers a voice, because after all without customers there would be no businesses.

Speaking of businesses, reviews are great for them because they help let them know what their customers really think. Reviews are also great for business because it helps them see what’s working, what’s not and what can be improved – which in turn helps aid the customer’s experience.

For Glasses Direct specifically, we use the reviews as a way of putting the customer first. We love hearing what our customers have to say because, like we mentioned above, it helps inform us about what’s working and areas where we can improve. Our reviews help show how trustworthy we are as a business. Reviews are also great because they show how easy, convenient and affordable buying glasses online can be.

What are customers saying about Glasses Direct?

Customers are raving about everything from the quality of our glasses, the affordability and ease of ordering, as well as our customer service. Take a look at what our customers are saying about Glasses Direct.

  • [The] website was really easy to use and I loved the feature of virtually trying the glasses on. I could also enter my prescription in easily. I was updated on the progress of my order and the glasses arrived quickly with the correct prescription.

Miss N

  • First time I have used Glasses Direct, and I can’t recommend them highly enough. Order two pairs on a Thursday, delivered to me by Monday, and email correspondence all the way through the stages. One of the pairs was a little tight on me (my fault) so I returned them, again full email correspondence all through the returns procedure and despatch of the replacements I selected. Can’t fault this company, excellent and flawless customer service! There a lot of other companies out there that need to climb to [the] level of Glasses Direct.


  • Glasses direct are fab! After trialling some glasses at home, I realised just because I liked something didn’t mean it suited me. I then bought two pairs of glasses on colour and shape alone knowing I could send them back if need be. As it stands, I love my glasses and am so impressed with the speed, the delivery and the all-round service.

Mrs P

  • Very quick and efficient service from the glasses trial with free returns postage, to sending my new glasses with my new prescription. Highly recommend


Now it’s your turn to shop some of our bestselling frames from top brands like London Retro and Scout.

Recently purchased a pair of glasses from us? We’d love to hear from you. Whether your experience has been good, bad or somewhere in between, we appreciate all reviews. Think of it as telling a friend about whether or not you would recommend us.