In today’s post, we’re taking you behind the scenes of our photoshoot for the latest collection of London Retro frames, coming soon to Glasses Direct.

If you follow us on Instagram you’ll probably be aware of the London Retro photoshoot that took place on February 1st. If you don’t follow us yet, what are you waiting for? Follow us here.

On a cold Friday morning, with a forecast of snow ahead, we were busy working on a shoot for the new London Retro collection. The shoot was located right around the corner from our London office, at Lovers Studio, in the heart for Shoreditch. We had an impressive team to help bring the vision to life. Helping us on the shoot was photographer, Chris; hair stylist, Jason; makeup artist, Julia; fashion stylist, Hannah; and our wonderful models Alfie and Isabella. George, Glasses Direct’s resident photographer and senior designer acted as art director; while I (the copywriter at Glasses Direct) assisted, documenting everything on Instagram stories, making sure everyone was okay and that everyone had what they needed.

We started strong with a breakfast of champions: yummy pastries, coffee and water. Without wasting any time, it was straight into hair and makeup for our models while Chris, George and Simon, Lover Studios’ owner, set up backdrops and lights. After a quick session of test shots, the full shoot was underway. There were five looks and over 30 frames to shoot, so time was limited. But despite overrunning on some looks and a slight delay in starting, the shoot was a massive success and we ended up finishing right on time.

Like I mentioned above, I was Instagramming all day so you most likely caught all the action behind the scenes. If you didn’t, it’s currently sitting on our Glasses Direct Instagram page under the highlight so make sure you check it out. Make sure you’re following us on Instagram so you always get the first look at behind-the-scenes of fun things we get up to at Glasses Direct.

Interested in knowing more about the crew and London Retro? Scroll on…

A little bit about those involved in the London Retro shoot

Chris Johnson, our photographer is known for his breath-taking skateboarding shots as well as his editorial and portrait work. Jason Goh, the man behind the hair has an impressive resume having previously worked for some pretty big names in fashion like Chanel, Dior and Valentino; and assisting the hair greats such as Sam McKnight and Guido Palau. A regular at London Fashion Week and London Fashion Week Men’s for the last couple of seasons, Julia Edwards, our makeup artist, provided our models with the perfect natural finish. Lastly, you may have seen some of our stylist, Hannah Rose Fry‘s work in Net-A-Porter Magazine, London Fashion Week and Harvey Nichols.

About London Retro

Founded in 2011, London Retro is sold exclusively at Glasses Direct, having been developed by our team of buyers. Their insider insight on trends, popular styles and what customers were really after helped mould the brand. Like how the brand bears the name of the capital, each frame takes its name from standout characters, landmarks and notable figures of London. As such, each frame has a classic yet relaxed and laidback feel that lends itself well to everyday wear.

The new London Retro collection is now available to shop on Glasses Direct so head over now and shop your favourites. Want to see the styles that put London Retro on the map? Check out our must-have London Retro classics. Oh and make sure you’re following us on Instagram.