After taking you behind the scenes, in today’s post, we’re showing you a closer look at the London Retro collection, brand new to Glasses Direct. Read on to discover more.

On Tuesday we took you behind the scenes at the London Retro photoshoot for Glasses Direct. London Retro frames are known for names that bring famous London landmarks, characters and stalwarts to mind. Joining the likes of Camden, Hoxton and Reggie; are newbies with equally reminiscent names, such as Bayswater, Drury, William and River.

These new frames evoke feelings of an era gone by, while still appealing to the modern aesthetic we’ve come to love from London Retro. This juxtaposed feeling then makes sense for the new collection as it has been split into three main categories (though each frame blends seamlessly into each): timeless, vintage and retro.

Thicker rimmed frames like Stafford and Drury, have a modern edge that makes them both current and timeless. Likewise, their unique shape sets them apart from previous London Retro collections.

Alfie wears Highgate

One look at Bayswater, Randolph and Concord, and you’ll see that metal frames have been given a sleek and inviting upgrade. Each of the frames’ carefully thought out design lends itself nicely to the popular style but makes it more wearable for every day.

If you’ve been following the blog, you’ll know that certain frames suit certain face shapes better than other. However, there are always frames that manage to suit all people, which is why universally flattering shapes like rectangular are mainstays for everyone. This collection doesn’t disappoint thanks to William and Beech, the rectangle frames that come in neutral colourways.

For those who find choosing between two equally stylish and wearable shapes, we’ve got you sorted with options that make completing your look easier. Radley and Sawyer. Both perfectly blend the classic retro look of a round frame, with the modern and fashion-forward appeal of a square frame to bring you something truly beautiful: the squound. If you’re not looking to mix your shapes however, there are some great round and square options. One great style is Richmond, which is quite similar to popular style, Albany, but without the metal nose bridge detail. This classic style combines tortoiseshell with gunmetal, offering a rustic midcentury vibe.

Isabella wears Concord

As much as we love these other eccentric styles, there are times when you want a practical frame but still want to show a bit of personality. For those times, you need the simplicity of River and Mulberry. At first glance, both may seem like your everyday frame, but upon closer inspection, you’ll see hidden details that make them stand out. Both feature the popular keyhole design around the nose, but it’s subtle and not as obvious on some styles making them the comfortable frame of choice for long-term wear. Despite both being quintessential round frames, this is where their similarities end. Mulberry is a chicer, sleeker semi-rimless inspired frame with hints of the retro Clubmaster. River, on the other hand, is slightly wider than your regular round. We also like to think that River is Charlie‘s older, more mature brother because of its practical grown-up shape.

What are your favourite frames? Leave us a comment below. Plus be sure to keep your eyes peeled because we have lots of exciting things happening next week. Head over to Glasses Direct to shop our full London Retro range that includes the new collection and old favourites.

Top image: Isabella wears William; Alfie wears Reece