Here in the optical world, news that Google are working on "augmented reality eyewear" is being greeted with interest, granted, but it's the kind of interest you show when a neighbour announces they are, for example, going to convert all
An article in The Guardian this week has focused on the G20 summit currently taking place in Nice this week and among the items on the agenda has been the much publicised Robin Hood Tax. This is in no small
As ever, we here at Glasses Direct are always keeping our musical ears to the ground for interesting music and videos and this artiste recently slipped onto our radar, mainly due to his cool video which seems to have been
As I was laying on my sofa the other evening watching ‘Mr and Mrs Smith’ two things struck me. Firstly, I wish I looked like Brad Pitt and secondly, why do movie stars always wear yellow tinted specs when casually
The question in the news right now is 'could glasses soon be history?' It turns out scientists have identified a gene that causes short-sightedness and have predicted they will reduce the number of individuals with short-sightedness within a decade. So
With 65% of the British public feeling ‘ripped off’ at their opticians and almost half admitting they’ve actually postponed their eye test because of the costs involved with buying new glasses, we at Glasses Direct felt it was our responsibility
Check out Glasses Direct as one of the five recommended ways to save money on your eye care in The Daily Telegraph... Sticking to these tips can save you hundreds of pounds on eye tests and products. The article highlights
Asking for questions on twitter the other day, this one came in: http://twitter.com/catalogbiz/statuses/2017607429 What does the Axis part on the prescription mean? What is "average"? I asked another David, one of our team of dispensing opticians: "The axis is the
